Monday, December 5, 2011

BSBCRT501A - Toy Packaging Assignment

For this Assignment we had to create a original concept of a package that was for either lego or play doh. I decided to go with lego. My idea for this piece was to do a logo for an AFL club. After research on how to do this I sourced what I thought was more than enough lego to be able to create this concept. After reviewing the logo and making a decision on how close i wanted it to looking like the logo I decided to go bigger. In the early stages of creating this package I realised that there was no way that I could do double layered lego which was my original idea and there was no way that I was going to be able to find a backing mat for lego as big or even as half as big as the design I had created in time. At this stage I had spent around $140 and was not going to quit now. This is when I decided to glue the lego together and spray paint the other lego that I had bought that wasn't the right colours. After a solid week and a half of putting the lego together i had finished my product. The only problem with glueing the product was that you could see the glue and the paint was mixing with the glue and messing up my colours.

My concept was to market towards teenagers that like building models, but from legos point of view why would you stop there. This product was definitely a challenge for anyone to make and even though I didn't frame it, I definately thought it was frame worthy. I do not see why lego would not be able to market towards everyone who is a die hard fans of the sport. If this concept was adopted by lego, they could make a lot of money out of it in my opinion.

I took these photos myself and honestly I think that it is the main thing that lets this piece down, but considering what equipment i was using it turned out alright.

This is the final product.

Sunday, November 27, 2011

Wednesday, October 26, 2011

Wednesday, September 21, 2011

Wednesday, September 14, 2011

Choice of portfolio

This is the portfolio that i have chosen to display my work in. It is a Bryant leather 14 by 11 and costs $78

Wednesday, September 7, 2011

Wednesday, July 20, 2011

Graphic designer

For this graphic design job you needed at least 1 year experience in the industry and have the expertise of Indesign, illustrator, Photoshop and publisher

You needed to be able to communicate with clients, be able to sketch ideas, design layouts, be able to prepare for the printers and be able to talk with them, be able to work in a team environment and have good communication skills.

I think any pieces of my work would be appropriate for this position but especially any corporate Id work would be the most beneficial.

On this website it tells me if I think I am qualified for the position please apply at a website but I think if their was an interview I might take a tangible portfolio with me.

Graphic designer Mac based

For this job you needed at least 1-year experience, uni or tafe qualifications, knowledge of Adobe Cs5 suite on mac platform and print experience was highly regarded

You were required to have a keen eye for detail, be able to deliver clients brief, work well within tight time frames, be a multitasker, have good customer skills.

For this Job I think as well as the first one all my pieces would be sufficient especially any Corporate ID work.

On this website it is Written to apply send a CV and your portfolio. But like the first Job I would have a hard copy just in case for an Interview.

Billabong Job

For this job you needed to have tertiary qualifications, capacity to draw using Free hand and programs such as illustrator, Photoshop, acrobat etc, strong understanding of retail market trends, high level of accuracy and attention to detail, problem solving, time management skills and a team orientated approach. These were just a couple

For this job you were required to Design seasonal catalogues and stationary required, assist with generating retail market calendar, produce all imagery for retail store change outs and the list went on.

For this job I thought that anything from Photoshop or illustrator that was really creative would fit this job. This was my dream job. Realistically I don’t think it would be achievable in 5 years time.

Again it says to apply online, and I would have a tangible portfolio just in case.

Friday, June 24, 2011

book covers


For grunge I have used a basic idea such as the classic style while adding a yellow gradient grungy background. It has a normal font that looks like it has been treated so some letters are off tilt and the letters have been treated in a way that it looks like bits are missing. This creates the right mood perfectly.


For futuristic I decided to have a City overlooking Many different planets. This Obviously portrays futuristic because we do not live in a world like this. The type I have chosen is again another light font. It differs from the others though by looking very much like a rounded square. Futuristic fonts have this characteristic of having a very rounded square look. Overlooking the city I imagine this is what Edmond would see coming out of jail to a futuristic world.


For retro I have decided to do a picture of half a mans eye with coloured silhouettes of a man and a woman close and a man shooting. This portrays both of the major Emotions or feeling in the book; love and revenge. The bright colours and the two D graphics help this poster have that retro feel. The type also complements the retro feel, having very bold rounded letters.


For the aggressive style of book cover I decided to have the image of a hand and a gun in a white to black in a white to black gradient. The type that I used is very aggressive. It’s almost screaming for your attention when you originally look at the book cover. Using bright red for the type also helps create the Aggression feel.


For the monotone picture I decided to have a two d sword duel on the front. The book is essentially about Love, revenge and fortune. Having two men dueling on the front captures this idea perfectly. This book cover has no colours in it, with only a shade of grey and black. The Is bold and blocky also uses a very basic theme with a very basic un-expressionless feel.

The modern book cover design has a very contemporary feel about it. I think that the 2 parallelograms create this feel. Having a man in a suit with sunglasses also helps to create this modern feel, giving the book a James bond type of feel. The type is also very modern with thin, light and rounded characters. It is also noticeable that this font is Modern through the difference of letters to most other fonts such as the f. This definitely relates to the book with more of a minimalistic approach by focusing on the main character when he has become rich.


For dynamic I decided to have a gentleman in front of falling coins vectorised and then have the title up the top and the authors name down the bottom. I have tried to capture the Wealth that Edmund Finds and then uses for revenge. The picture captures the dynamic feel through the use of the coins. I feel that I have captured a dynamic Approach by having the coins colour drawn out to create movement. The text also complements this idea by being in italics.


For classic I decided to go with a Textured blue gradient background with an internationally known respected serif font. I feel that this creates the Classic feel perfectly. Many Famous respected books use this Basic idea for their book covers such as War and peace and the bible. I decided to replicate a similar idea to represent Classic.

Add Image


The idea for passive was to have a view looking from the ocean onto an island. This relates to the count of Monte cristo through this island. The book is related around a man who looses everything though his friend betraying him. He then becomes exceedingly rich by finding a enormous treasure on an island. This is a vital part of the story and therefore is important enough to go on the front cover. The text in this book cover is very light and has a placid feel. It is not demanding your attention and does not conflict with the picture. The picture also creates a passive feel. Obviously the Overwriting colour blue helps to create this feel. Blue is known as a soothing colour, which helps to create this feel. Also Pictures of the water usually create a calming effect on people. All the factors help to create the Passive feel.

Water bottle design rationale & feedback summary

At the start of this Water bottle project I got neck deep in research such as if plastic bottles are harmful to your body, which types of plasic are safe, what are some statistics on water bottles and so on. Form the beginning I wasn’t quite sure on which angle to take and how much information was needed. My first ideas were to have a water bottle punching the earth characterized and then have a slogan such as say no to plastic bottles with a lot of facts on the side. The first concept that I came up and developed for a period of time was having a plastic bottle in the centre of the page in a black silhouette then having the slogan “just a bottle”. This was meant to signify that your not just drinking out of a plastic bottle, there is so much more than meets the eye. After having a critique with luke I discovered that my idea was not simple enough and did not have aethetics.

After this realization I decided to have a plastic bottle photographed with black water spilling out and having the slogan “say no to plastic bottles”. I felt that this would work and that black liquid out of a plastic bottle may grab peoples attention and turn them off plastic bottles and using other alternatives.

After many trials of photography I decided to scrap this idea and vectorise it instead. This proved successful but it felt that there was to much negative space spread in a unattractive way.

From this point I decided to photograph a tap and have another slogan Telling people to switch to tap water. In this way it drew peoples eyes down the page and finishing on the Switch to tap slogan as if they were saying goodbye to battles.

My feedback from Luke at the start of second term on our water bottle posters was that my poster was way to complex and that it lacked hierarchy. Looking back at the water bottle poster I would have to agree, I think that I made the poster way to cluttered, it had no room to breathe.­­­­

Water bottle project roughs

The design solution

Although our client did not make any decision so far as to which poster he would like to go for, i think if he were forced to make a choice on mine he would choose these two, they have been the most widely welcome poster ideas

Generating Ideas

After my initial research, my first idea for graphic design was to have the words Graphic Design in a Logo and then have information underneath it. This however did not work and I had to rethink my Concept. The other idea that I had at the initial stage for Graphic design was to have a typography piece in serif type font. These ideas I felt advertised graphic design well.

After showing George the initial concepts he looked like he didn’t like them at that stage and would like to see them when we had come up with computer-generated ideas. We felt that designing for George on thumbnails was really hard especially for networking considering we had a lot of source code in our ideas. At this stage he told us that we needed to do more research on networking which was no surprise to us considering we found nothing out there concerning advertising networking through posters.

In the second stage. He liked our ideas for Graphic design but felt it was not appropriate for him to critique the graphic design concepts. He liked my first poster for networking but felt it needed more work on making the background look better. Both of Annabelle’s posters were really liked. From Luke’s point of view (the person we were referred to critique our Graphic design posters), he felt we needed more concepts to give him variety.

In our Second final meeting all our posters were liked by George. He just asked us to give him print outs for opinions from everyone else. From our Graphic design class Annabelle’s posters were approved and mine were considered to safe. And lacked strong hierarchy. Our final feedback from George was he liked every poster and wasn’t going to make a decision on any.­­­