Wednesday, May 25, 2011

Frost design

Who is frost

The company frost*design was founded by Vince Frost who was originally from London and moved to Sydney, Australia. He now has office in both London and Sydney, with a Studio of 30 people who work across a variety of media and work for a variety of clients around the world.
The tea describes them self as problem solvers saying "solving problems is what we do best - listening getting to the heart of the problem and developing effective solutions that surprise and excite in equal measure."
Frost and his team have bought together art, commerce, design & advertising with their positive 'can do' approach. Their projects include TV graphics, books and magazines.
In 2006 Frost held an exhibition called Frost*Bite held at the Sydney Opera HOuse, which accompanied by a book Frost*sorry trees.
Frost plays an active part in the community a talks at many conferences and with colleges around the world.

Achievements of Vince frost and Frost Advertising

Vince frost founder of frost advertising has had a major success in his career up to date. In 1996 he was awarded designer of the year and also was shortlisted for the BBC awards. He has also won 3 awards from the society for Environmental design. He has worked for clients such as The Independent Newspaper, Nike, D & D magazine ampersand, Warner music, Maquarie Bank and Sydney Dance Company. He has also created a book called sorry trees. This contained 500 pages of frosts work, which contained more than a decade award winning projects. Frost design also won several AGDA awards in 2006 and in 2007 was announced by Hotshop as the design studio of the year. Quote “there’s no doubting that frost design has contributed to raising the bar for design in this country”. Lately Frost design has worked for prestigious clients such as Qantas and continues to be a powerhouse in the design industry.

Wednesday, May 11, 2011

Ansel Adams

Born on the 20th February 1902, in San Francisco and died 82 years later on 22nd April 1984 in Monterey, California. Adams first interest was in music and he was a pianist before he became a photographer and an environmentalist.
Adams came from a conservative family both socially and emotionally causing him to be naturally shy, he had problems fitting in school mostly caused by the events of the earthquake in 1906 which left him with a broken nose which was a distinct feature of his entire life.
He became interested in photography when he first visited Yosemite National Park in 1916. Music influenced Adams photography greatly as it taught him to have substance, discipline, and structure. He loved nature and spent a lot of time exploring his surroundings.
In 1928 he married Virginia Best in Yosemite and had two children, during this time he lived in Yosemite and took many pictures of Yosemite National Park. He was encouraged immensely to pursue photography by Paul Strand, Adams work were based on landscapes and Nature.
Adams invented a method called the zone, which helped him divide the light of a scene into different zones. By doing this it allowed him to separate black and white and blend grey to give him his desired effect on his pictures.

What Ansel Adams is known for.

Ansel Adams is best known for his black and white photographs of the American west. He is also known for developing the zone system. The zone system was a way of determining the proper exposure and adjusting the contrast of a final print. It is a way concluding the development and control for black and white in a photograph using 9 different variations of shade varying from black to white. These are called zones.

Ansel had a different way of looking at the process of taking photographs. One of his mottos was “as far as photographs are concerned beauty comes first”. He also advocated the idea of visualisation, which is seeing a photo in the minds eye before taking the photo in achieving all together unity and aethetics. Ansel has also received many awards including a doctor of arts from Harvard and Yale. He has recently been inducted into the California Hall of Fame. Some of his photographs such as the Yosemite national park images are one of the most recognisable pictures in the world today.

Ansel Adams was best know for his black and white photography. Most of his photography is nature shots of the American West, especially in Yosemite National Park.
As far as his photographs were concerned "beauty comes first" and he would always showcase this in his work.

10 david carsons images

Wednesday, May 4, 2011

Soap Creative

Soap Creative is one of Australia's leading Digital Agencies. Soap Creative were named number Digital Agency by AdNews Magazine in 2010.

Soap started out with three guys sharing an office in 2002, and have since grown to company with over 50 staff members spread across offices in Sydney and Los Angeles.

Soap describe themselves as specializing in delivery innovative, hight creative ad strategy-focused campaigns across websites, games, content, social media, widgets, electronic direct mail, standard and rich media, viral and metrics and reporting.

Soap creative have clients that include Unilever brands LYNX, Streets, Bushells, Impulse as well as 3 Mobile, FOXTEL, 20th Century Fox, Activision and Marvel.

You could say that soap has a work hard play hard culture, their claim to fame is that they host weekly BBQs, take their entire team to remote locations for Skiing lessons. Each ember has a soap-o-hero alter ego which they get to choose and illustrate them and place on their business card. They say this is great for client meetings and pitches as it sets them apart from other agencies, it also creates a 'tribe" and creates unity among the staff. The culture of the soap-o-hero is extended through the office where they have different meeting rooms " the hall of justice", emergency meeting room " the scape pod" and mystery room "x".

Big gamers and at the moment have three active gaming clients activision, unilever and naughty dog.

This agency is absolutely amazing!

Soap Creative has had many clients over their nine years of business, including a vast collection of widely recognised companies such as 20th Century Fox, ABC New Media, Activision, Ben & Jerry’s, Dick Smith, Foxtel, KFC, Lynx and Marvel.

Soap Creative offer services in screen-based media such as websites, mobile phone applications, tools and games (including online and CD-Rom). This agency has also created tshirt prints for Bubble-O Bill, and a card game called the Meeting Game.

Their work is very clean and professional its very groovy and all the content that I have viewed has all been very awesome, I never felt negative when interacting or viewing the content it was very attention catching and fun.

The lynx content was a bit sexist however it is targeted towards men and sex does sell as there statistics show, I wasn’t offended it just didn’t hold my attention as the rest did.

They have many notorious clients and deal with a broad medium from games to videos and websites that are all targeted towards a variety of audiences.

WIlliam Caslon


In 1716 he built his own type foundary in London, which produced some 16 years later his most famous typeface Caslon. He first started out in his business as an engraver of gunlocks and barrels and as a bookbinders tool cutter. He later established contact and encouragement through the printers William Bowyer and John Watts that lead to cutting type punches for various presses London.

In 1720 he designed an “English Arabic” typeface used in the New Testament. Soon after in 1722 he released his first typefaces, which were based on seventeenth century Dutch old style designs and were used extensively in England because of their practicality. 1726 was when the typeface Caslon was first used and soon after it’s release he received loans and sufficient trade, which enabled him to complete the setup of his foundary. Up until the 1780’s there were few books that weren’t printed in one of his typefaces.

In 1735 his typefaces spread all over Europe and American colonies that lead to the font being used to print the American Declaration of Independence. His son William Caslon II soon joined the company and in 1745 became partner and took over the family business after his death.


William Caslon designed a number of serif typefaces in his lifetime, some of which are still used today. The first three fonts by William Caslon were Arabic, Hebrew and Koptic. He also designed typefaces such as Caslon 540, Caslon Bold, Caslon Old Face, Big Caslon, Caslon Open Face, Williams Caslon Text and most likely in any other that has the name ‘Caslon’ on it.

The United States Declaration of Independence was set in Caslon type, which would have to be one of William Caslon’s greatest accomplishments.

The name ‘Caslon’ comes from the 18th Century typeface that was designed by William Caslon. This serif typeface was printed in the earliest English language texts and is also know to the typeface used for the New Yorker Magazine.

William Caslon’s typefaces immediately became popular and were used for many important printed works. Caslon’s type became so popular that the expression about the typeface choice, ‘when in doubt, use Caslon,’ came about.After William Caslon’s death in 1766, his typefaces fell out of favour but were revived in the 1840s, some of which are widely used today.


William Caslon was born in 1692 in cradley, Worcestershire, England. In 1706 at the age of 13 he began a seven-year apprenticeship as an engraver with a London harness marker. In 1716 he became a self-employed engraver of gunlocks and barrels, and as a bookbinders tool cutter. In 1721 the society for promoting Christian knowledge commissioned Caslon to cast Arabic alphabets where his font became an instant success. In around 1720 William Caslon founded a typeface foundry called the Caslon Foundry. That foundry became the leading English typeface foundry of the 18th and early 19th centuries. He died in 1766. Caslon is cited as the first original typeface of English origin.

Caslon’s font is characterized by its short ascenders and decenders, bracketed serifs, moderately high contrast, robust texture and moderate modulation of stroke. The Caslon’s typeface has become one of the most famous typefaces in the world today. The first copy of the declaration of independence was printed in Caslon. There are many typefaces that have been derived from Caslon’s font in existence. Caslon’s type is now considered a good, readable typeface for text.

i like this website because it is very clean and crisp. The focus is to compliment the work and not on the website look itself. However i not like how this person has there work scrolling horizontally. Its a unique way of setting out the page but i think it could confuse the veiwer.

I like the colours used in this site, i think they are not to harsh and the work stands out in front of them. The graphics are a good look for the opening page however having them behind the work is a little distracting.

Besides the pink underlined links, i think that this website works. the main page seems to be a nice starter to this body of work, the bolded type gives a strong feel while not being overpowering. the background is softly detailed and compliments the pieces nicely.

This is another one of those websites that is just the pure work. In my opinion, i think that it is one of the best ways to display your work.

This is a website that just has a large image of the work. This works, but at the same time is very bland.I do like how the name of The person is in different colours, kind of giving it an element of interest as well.

I like this website very much. I think that the photography on the home page is an excellent picture, while the light source draws your eyes to the information and directory. I think that having only one colour in the text and the rest shades works perfectly. This website has tremendous balance and works.

This is a horrible web page in my opinion. its original picture on the home page is so distracting and offputing that the user most probably wouldn't even both on checking the work. This persons work is actually good but his home page is so offputing.

Tuesday, May 3, 2011