The Squad

The Squad are a group of creative people based in Sydney. They specialise in branding, digitsl marketing and traditional media creative.
The team consists of Chris Armstrong, Jessica Langton, Tessa Conn, Ben Hopkins, Matt Web, Dan Harvey, Michael Smith, Ema Webb and Tamie Wong.

What Squad Does...

-New branding development
-Corporate ID
-Brand Refreshes
-Logotypes
-Style guides

-Digital creative
-Banner campaigns
-Animation & multimedia
-E-learning tools and EDM

-Small brochure sites
-Large CMS backed and
-E commerce websites

-Social media campaigns
-Applications for iPhone, iPad and other mobiles

-Press ads and publications

-Promotional marketing pieces
-Point of sale (POS)
-Packaging design and production

-Brochures
-Posters and
-Flyers

Their previous clients included Fisher & Paykel (banner ads, mini-sites, landing pages and POS items), Victoria Bitter (VB) (visual treatment for Bloody Legends Campaign), Toyota (legal and billing documents POS, advertising material and brochures), Westpac (concept for Westpac Rewards Program) and Nestle (visual treatment for the Nestle Free iTunes Song Promotion).

Style

The squad uses a lot of vector-based illustrations in their work. Their opening page features vector based graphics of their team. A lot of their work on websites such as the VB Bloody Legends website features vector based illustration. This is one of the main aspects that seems to contribute to their overall style. They are exceptionally good at designing vector based illustration suited for a playful website.

Although a lot of their work features illustration, they can also have a very professional approach for more serious designs. We can see this in such websites as the Westpac bank project. For a lot of their more profession projects where illustration is not used, they have a very clean crisp feel about their work, with the focal point often being on a image or a photograph.

They also specialise in motion graphics and animation. Motion graphics is well displayed in projects such as cieam project. The main feature for this project was to advertise through motion graphics. This project has a very business type feel to it which displays the message well I think. Animation features in most of their website designs which also captures the playful idea